DLF, a prominent real estate player, recently made headlines by announcing the sale of over 1000 luxury housing units in Gurugram’s Privana South, raking in an impressive ₹7200 crore within just three days of its pre-launch phase. Situated across approximately 25 acres in Sectors 76 and 77, Gurugram, Privana South forms part of DLF’s larger development, Privana, spanning around 116 acres in the same area.
This luxury residential project, Privana South, comprises 1,113 residences spread across seven towers, offering opulent 4 BHK apartments and penthouses. What sets this development apart is not only its luxurious offerings but also its strategic location near key thoroughfares like Southern Peripheral Road, NH-48, NPR (Dwarka Expressway), and CPR. This positioning ensures swift accessibility to various city hubs and beyond, complemented by well-developed infrastructure such as offices, schools, 5-star hotels, and golf courses in its vicinity.
The allure of Privana South lies not only in its luxurious interiors, designed by ARCOP, but also in its breathtaking views. Boasting expansive 9’9”-wide large decks and lofty 3.4-meter floor-to-floor heights, the residences offer panoramic vistas of both the Aravalli range and the dynamic Gurugram skyline. Additionally, the project’s 472-meter frontage along a 60-meter sector road has been purposefully crafted to optimize air circulation, increase visibility, maximize natural light, and ensure exceptional connectivity.
Aakash Ohri, the Joint Managing Director and Chief Business Officer at DLF Home Developers Ltd., expressed pride in Privana South’s swift pre-launch success. Highlighting the increasing demand for high-rise luxury developments by DLF, Ohri mentioned the company’s commitment to delivering an aspirational lifestyle and ensuring equitable sales by limiting each buyer to one unit. Remarkably, about 25% of sales were from Non-Resident Indians (NRIs), signifying global interest in this prestigious project. Notably, the booking amount of ₹50 lakh, significantly higher than the industry standard of ₹10 lakh, served as another indicator of the project’s exclusivity.
DLF Privana South stands as a testament to DLF’s dedication to setting new benchmarks in luxury living spaces. Positioned at a pivotal point in the city amidst burgeoning businesses, this development embodies a blend of luxury, convenience, and elegance. Moreover, its proximity to the upcoming Safari Park, sprawling across 10,000 acres, further adds to its appeal, offering residents a serene and natural environment.
This achievement follows DLF’s success in the high-rise luxury housing segment with its previous project, The Arbour, which witnessed pre-formal launch sales exceeding ₹8,000 crore and sold out entirely before its official launch. As DLF continues to redefine luxury living and establish itself as a prominent player in the real estate landscape, Privana South represents a promising addition to their esteemed portfolio, promising an unparalleled living experience in the heart of Gurugram.